McDonald’s (MCD) said that it has agreed to acquire conversational-technology developer Apprente as the fast-food giant revamps its drive-thru operations.
Chicago-based McDonald’s said it expects Apprente’s technology to make drive-thru ordering faster, simpler and more accurate and potentially be used in mobile ordering and kiosks.
Terms of the deal weren’t disclosed.
“Building our technology infrastructure and digital capabilities are fundamental to our Velocity Growth Plan and enable us to meet rising expectations from our customers, while making it simpler and even more enjoyable for crew members to serve guests,” said McDonald’s Chief Executive Steve Easterbrook.
McDonald’s shares were more than 3.5% lower in morning trading.
Earlier this year, McDonald’s spent more than $300 million for Dynamic Yield, an Israeli startup that develops personalization and logic technology. McDonald’s said at the time that Dynamic Yield’s technology would be used in its drive-thru menu displays, which would show menu items based on the time of day, weather, trending menu items, and other selections in the order.
McDonald’s said on Wednesday that Dynamic Yield’s technology is now in more than 8,000 locations in the US and will be in nearly all drive thrus in the US and Australia by the end of the year.
McDonald’s said Mountain View, Calif.-based Apprente’s will be the founding member of McD Tech Labs, a new group within its Global Technology team. The restaurant operator said it will grow its Silicon Valley presence to meet its future business needs.
This post was originally published on Raleigh Recorder