The global esports market growth is expected to record a rapid growth during the forecast period. Major factors impacting the growth of the market include increasing worldwide mobile internet penetration, rising smartphone penetration, inclination of youth toward online video games, growing online gaming industry, increasing investments by game publishers in the esports industry, and rising awareness toward esports.
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On the basis of revenue source, esports market is categorized into media rights, advertising, sponsorship, merchandise and tickets, and game publisher fees. Of these, sponsorship category held the largest share in the market in 2018.
This is attributed to the increasing number of investments by companies for the advertisement of its products. In 2019, investments by the companies are expected to reach $692 million, an increase of 48%, as compared to 2018. Moreover, media rights category is expected to be the second largest revenue source in the market, globally.
North America held the largest share in esports market, globally. This is due to improved IT infrastructure, increasing viewership, and rising preference of youth toward playing online video games.
Some of the major players in the global esports market are Riot Games Inc., Nintendo Co. Ltd., Kabam Inc., Hi-Rez Studios Inc., Activision Blizzard Inc., Tencent Holdings Limited, Microsoft Corporation, Sony Corporation, King.com Ltd., Blizzard Entertainment Inc., and Zynga Inc.
This post was originally published on Raleigh Recorder